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Periodical

The Great Hyped Way.

Authors : Light, Larry

Subjects: *ADVERTISING campaigns; *LICENSE agreements; *MARKETINGNEW York (State); NEW York (N.Y.); UNITED States

Source: BusinessWeek. 05/03/99, Issue 3627, p131-135. 2p. 2 Color Photographs.

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Periodical

TROPICANA: A WAY FOR PEPSI TO SQUEEZE COKE.

Authors : Light, Larry

Subjects: *MERGERS & acquisitions; *ORANGE juice industry; *FRUIT drink industryTROPICANA Products Inc. ; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

Source: BusinessWeek. 08/03/98, Issue 3589, p78-79. 2p.

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Periodical

COLA WARS ON THE MEAN STREETS.

Authors : Greising, David; Light, Larry

Subjects: *MARKETING; COLA drinksPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

Source: BusinessWeek. 08/03/98, Issue 3589, p78-79. 2p. 1 Color Photograph.

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Periodical

Just Wild About Harry Potter.

Authors : Capell, Kerry; Light, Larry; Palmer, Ann Therese

Subjects: *MARKETING; POTTER, Harry (Fictional character); CHILDREN'S literatureSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHL

Source: BusinessWeek. 08/09/99, Issue 3641, p54-54. 1p. 1 Color Photograph.

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Periodical

NOW THAT'S A PEPSI CHALLENGE.

Authors : Light, Larry

Subjects: *MARKETING strategy; *PRICE wars; VENDING machinesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOENRICO, Roger, 1944-2016

Source: BusinessWeek. 05/03/99, Issue 3627, p151-151. 4/5p. 1 Color Photograph.

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Periodical

THE PEPSI REGENERATION.

Authors : Light, Larry

Subjects: *ADVERTISING campaigns; *TELEVISION advertising; *ADVERTISING spendingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPMARINEAU, Philip A.

Source: BusinessWeek. 03/22/99, Issue 3621, p44-44. 2/3p. 1 Color Photograph, 1 Graph.

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Periodical

LITIGATION: THE CHOICE OF A NEW GENERATION.

Authors : Light, Larry; Greising, David

Subjects: *ACTIONS & defenses (Law); TRIALS (Law)COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

Source: BusinessWeek. 05/25/98, Issue 3579, p42-42. 1p. 1 Color Photograph, 1 Graph.

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Periodical

Pepsi's wild blue yonder.

Authors : Dawley, Heidi; Light, Larry

Subjects: PEPSICO Inc.

Source: BusinessWeek; 4/15/96, Issue 3471, p6-6, 1/4p, 1 Color Photograph

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Periodical

I DREAM OF BUYING GENIE.

Authors : Light, Larry; Eng, Paul

Subjects: INTERNET service providers; ONLINE information services; ECONOMIC competitionUNITED StatesGENIE Co.; AMERICA Online Inc.

Source: BusinessWeek; 12/25/95, Issue 3456, p6-6, 1/4p, 1 Color Photograph

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Periodical

INVASION OF THE BERRY PICKERS.

Authors : Swafford, David; Light, Larry

Subjects: BERRIES; TRESPASS; MARKETINGFLORIDA; UNITED States

Source: BusinessWeek; 11/20/95, Issue 3451, p8-8, 1/4p, 1 Color Photograph

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